Not a Trivago Ad. This is a blog post.

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TRIVAGO

To think of a brand that starts with T, I immediately thought of Trivago. Trivago is a brand launched in 2005 as a hotel search engine that compares prices from over 900k hotels and hundreds of hotel search engines to compare the deals across the world. It operates in more than 50 markets in 30 different languages, its target market is definitely international. 

POSITION STRATEGY

Trivago aims to help travellers across the world to find the best hotel deal to reduce buyer's remorse to its least, it has stated at one point that the company does not aim at the target market where there's a need for car rental and flights, its solely hotel. Not only does this reduce the traffic on their site as there are over 1.4 billion searches on their site in a year, it also helps travellers to find their ideal hotel better and faster as there are no conflict of interest. On top of that, they also aim at hoteliers who want to promote their business, where they develop products and programs for hoteliers to compete online better than sites that offer car rentals and flights. 

BRAND ELEMENTS

Its brand elements of its physical site, the design, efficiency, ease to use as well as the efficient use of data, all increase Trivago's competitiveness in achieving the goal of being traveller's first touch point when searching for hotels. Its digital presence also enhances their reach of goal for the traveller side of the target market. These elements also reach the hotelier part of the target market, as Trivago's second aim is to simplify hotelier's life, in that they empower hoteliers to increase their competitiveness (as opposed to monopolising hotels). Trivago developed a program named Hotel Manager, which allows hotel to perform better online easier. Hotel Manager allows hotel to take full control of their online hotel profile, which those who are competitive enough, statistically get clicked on five times more.  

ME

To apply this to myself, I have used Trivago many times when it comes to the search of hotels. However as a student with a tight budget, most of the time the hotel category is too expensive, and I mostly look for accommodation on Airbnb, which has a different target market than Trivago. However, each experience I've had with Trivago has been great. When budget allows, I have booked many hotels at a discounted price with no buyer's remorse.