How much would you pay for your body back?
Imagine you're an artist who loves to paint. One day you realise your hands start to shake when you're working on your piece. How would you feel? You'd probably want it fixed. You go to the doctors, they prescribe you a device to stabilise your hands that cost a grand or two. A very simple device. Would you pay for it? You probably will, because drawing and painting is how you earn your living, its part of you, you can't live without stable, steady hands. You'd pay for your healthy hands back.
What if that happens to your eyes? Pair of glasses?
WHY IS A PIECE OF PLASTIC WITH HOLES SO GODDAMN EXPENSIVE?
Yes. Why? They definitely don't cost remotely as close to make! Do they? Well I'm telling you no they don't. The industry sells it for three digits, sometimes four depending on your services requested, but they definitely don't cost nearly as much.
You are paying for the service the pair of glasses provide. Think about it - you wear them every. single. day. to everywhere. You can't see without them. They are selling you clear vision. Clear vision personalised to your eyes' specific deterioration. Someone studied a degree for five years and got a professional license to confirm the accuracy of the glasses. You're not paying for the cost of the glasses, you're paying three digits for clear vision, and to some, style and fashion as well. And that's your value. Thats why they have the guts to charge you so much more than what it costs, because it literally improves your life by improving your vision, your primary organ to perceive the world.
What about $2 glasses at the chemist? For reading glasses, maybe. But they are not prescription glasses. Not tailored. They also don't have warranty. It's like paying for home brand tissues, they work. But they're not preferred.
HOW CAN THE MARGIN BE THAT HIGH?
Well. Clear vision has value to you. Not just the plastic, but what the piece of plastic can do for you. It's instantly a better world once you put on your glasses. And it's also how the industry work, they know they can charge you that much and you'd still pay for it. Its like clothes, cost little to make, retail at an astonishing price, but they keep you warm and some make you look so damn good.
What if that happens to your eyes? Pair of glasses?
WHY IS A PIECE OF PLASTIC WITH HOLES SO GODDAMN EXPENSIVE?
Yes. Why? They definitely don't cost remotely as close to make! Do they? Well I'm telling you no they don't. The industry sells it for three digits, sometimes four depending on your services requested, but they definitely don't cost nearly as much.
You are paying for the service the pair of glasses provide. Think about it - you wear them every. single. day. to everywhere. You can't see without them. They are selling you clear vision. Clear vision personalised to your eyes' specific deterioration. Someone studied a degree for five years and got a professional license to confirm the accuracy of the glasses. You're not paying for the cost of the glasses, you're paying three digits for clear vision, and to some, style and fashion as well. And that's your value. Thats why they have the guts to charge you so much more than what it costs, because it literally improves your life by improving your vision, your primary organ to perceive the world.
What about $2 glasses at the chemist? For reading glasses, maybe. But they are not prescription glasses. Not tailored. They also don't have warranty. It's like paying for home brand tissues, they work. But they're not preferred.
HOW CAN THE MARGIN BE THAT HIGH?
Well. Clear vision has value to you. Not just the plastic, but what the piece of plastic can do for you. It's instantly a better world once you put on your glasses. And it's also how the industry work, they know they can charge you that much and you'd still pay for it. Its like clothes, cost little to make, retail at an astonishing price, but they keep you warm and some make you look so damn good.
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